Tom Wetzel knows the insurance business — developed over a 40-year career starting with the Insurance Information Institute, heading a state association of insurers and mounting information campaigns on a wide range of industry issues. Since opening his firm in 2000, he has helped hundreds of agencies navigate the digital marketplace. He is a longtime member of the Insurance Marketing & Communications Association and served on its board for six years. He writes a column for agents in the Insurance Journal called “Tech Talk,” serves on the faculty of the Academy of Insurance, and has delivered hundreds of in-person presentations and webinars to agents, associations and insurers across the country. His other passion is Scouting and has served in many capacities over 25 years.